Understanding Colour Variations – Digital vs. Reality

Ever noticed how a cushion or artwork looks slightly different online than when you're eyeing it on your couch? You're not alone – it's a common hiccup in the digital shopping journey, where the colour you see isn’t always the colour you get. 

Let's dive into why this happens and how we at Urban Road are tackling it.

Why the Mix-Up? 

Every device, from your smartphone to your desktop, displays colours a little differently. Think of it as each gadget having its own “personality”! This variance mostly comes down to the tech used by different brands, which means a lush forest green might look more like a sage colour on another screen.

Lighting's Role

Here’s another twist – the lighting in your room also plays tricks with colours. That gorgeous artwork might change its vibe from morning to evening due to the natural light dance throughout the day. It's all part of the colour magic called metamerism, where colours seem to shift under different lighting conditions.

Our Promise To You

At Urban Road, we’re all about making your home decor journey as smooth and worry-free as possible. We’ve put our hearts into matching our digital hues to real-life colours under typical lighting to make them as close as possible. We're constantly tweaking things to ensure what you see on-screen is what fills your space.

And hey, if things still don’t look quite right, our fab customer service team is just a chat away, ready to help you pick the perfect match for your home.

How the view-in-room app works

Ready to see how that stunning art print or super comfy cushion will look in your space? Let’s jump into how our View-in-Room App makes it a breeze to pick the perfect pieces for your home. 

Here's your easy guide to turning your place into a pin-worthy pad with just a few taps!

Choosing Your Space & Product

First things first, decide where you want to add some flair. Is it that bare wall in your living room yearning for some colour? Or perhaps that cosy corner in your bedroom that’s screaming for a cushy cushion? 

Once you’ve picked your spot, it’s time to choose what goes in it. With our app, you can browse through hundreds of options until you find that just-right item that calls out to you.

View & Adjust

Use the instructions on your app as a guide to view your chosen product and adjust it based on your needs. 

Top tip – if you’re viewing one of our premium artworks or posters, try viewing it in a frame to see whether you want to purchase one with a frame. You can also adjust the size with ease.

When it comes to our cushions, you can now view up to two cushions at once, so you can see which ones clash and which ones go together perfectly. The best part about this? You can customise a beautiful cushion look for your bed, sofa, or armchair, letting you see what the most cohesive look is for your space.

Have Some Fun

Don’t forget to have fun with trying out different looks in the app! Experiment with different artwork styles, posters, and cushion designs. You never know, maybe you’ll fall head-over-heels with a piece that you never thought you would.

This is one of the best parts about being able to visualise items in your home – you can choose pieces you’d never normally go for, without stressing about whether it fits into your real-life space. It also means you don’t have to go through the hassle of ordering something and returning it later.

And there you have it! Simple steps to transform your home with art and accessories that reflect your style and vibe. Don’t just imagine how it’ll look – see it with your own eyes and have some fun mixing and matching until everything feels just right. Ready to give it a whirl? Your dream space is just a few clicks away!

Your Home, Your Style, Your Way

Aside from designing and curating all the pieces on our website for you to fall in love with, we’re also so passionate about helping you on every step of the way in your interior design journey – and that’s exactly why we created the View-in-Room App in the first place. We want you to be able to find your perfect match without making an immediate purchase decision. 

Here’s a quick summary of all the features you can expect from our app:

• View premium art, posters and cushions in your home with Augmented Reality.
• Position your artwork, poster, or cushion anywhere in your home with ultra-realistic detail.
• Over 800 designs to choose from.
• Customise frame sizes and types to suit your style.
• Snap a photo and share it on social media or send directly to your loved one

And don’t forget! The colours in the app may be slightly different from real-life shades, so keep that in mind when you’re mixing and matching colours to suit your space. If you need any clarification on colour discrepancies, please don’t hesitate to get in touch with our team. We’re always here to help!