About Urban Road | Leading Australia's Wall Art Trends
EVERY GREAT IDEA IS SPARKED BY A GREAT NEED.
The Urban Road story began in 2010, when artist and illustrator Suzie Atkin set out to fill a gap in the Australian art market — making unique, high-quality art accessible to everyday, art-loving Australians.
At a time when wide-format printing was costly and oversized artwork was hard to come by, Suzie saw an opportunity to offer large canvas prints at affordable prices. With a passion for creating beautiful art and a clear vision, Urban Road was born.
Since our beginnings, Urban Road has evolved — expanding our product range, growing our team, and embracing new trends — but our core passion remains the same: creating and curating art that brings joy, personality, and style into our customers’ spaces.
One thing that hasn’t changed over the years is our commitment to our customers’ happiness. This drives everything we do: the unique art we create and curate, the innovative View in Room mobile app for previewing art in your home, and our super-fast and super-friendly customer service. We’re only satisfied when you’re delighted not just with the artwork itself, but with your Urban Road shopping experience.
Our aesthetic moves with the times and is ever evolving, that's why we are called Urban Road, design is a journey that is always changing and never comes to an end. Like a long well-traveled road.
We have been creating and curating art for over 15 years, we get inspiration from seasonal colour palettes, the old masters of art from times gone by and interior trends of today and the past. Looking back through vintage magazines, and design periods throughout history is a favorite pastime.
As a growing business, the desire to expand and introduce products that complement our wall art was very strong. Introducing cushions that we can work back with the wall art was the obvious first step, followed by wallpaper and wall murals. Our passion for interiors and desire to make all things beautiful keeps wanting to create more and more.
Thanks for taking the time to get to know us. We’d love to have you join us as our story continues!
14 Years in business
3,584+ Happy customers
101,233+ Artsworks sold worldwide
MEET THE TEAM
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SUZIE
linkCEO
Suzie is the CEO and driving force behind Urban Road - a visionary leader who combines creative intuition with sharp business strategy. With a background as an artist and innovator, she leads the company’s growth, shaping its direction and ensuring Urban Road stays ahead of design and industry trends. Passionate about progress, Suzie embraces new technologies and bold ideas to keep the brand evolving.
When she’s not leading the team or building the business, she’s with family, recharging with Netflix, or dreaming up the next big opportunity.
Suzie leads with purpose, creativity, and an infectious energy that inspires everyone around her.Fav Artwork:
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ANDREA
linkDIRECTOR OF PRODUCT, CREATIVE, MARKETING, & DIGITAL
Andrea is proof that creatives can be organised - though she’s definitely one of a kind. Leading Urban Road’s product, creative, marketing, and digital teams, she transforms ideas into beautifully executed collections and campaigns.
Known for her signature calm amid the creative storm, Andrea brings direction, warmth, and style to everything she does.
A lover of linen, coffee, and interiors, she inspires the team daily - with a little help from Lola, her fur baby and Urban Road’s resident office dog, who often steals the spotlight on socials.Fav Artwork:
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DEB
linkCHIEF OPERATIONS OFFICER
Deb is our Jill-of-all-trades. When she’s not sharing random Rock’n’Roll facts or cracking a classic dad joke, she’s managing our integrations and workflow automations with expert precision.
Always across every operational detail, Deb ensures nothing slips through the cracks - even when she’s knee-deep in emails and spreadsheets. A true problem-solver, she thrives on challenges and new ideas, keeping Urban Road running like clockwork.
Tough, reliable, and endlessly resourceful, Deb knows the business inside and out - and we wouldn’t trust anyone else to keep us in tune.Fav Artwork:
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LARA
linkSALES OPERATIONS & PROJECTS MANAGER
Lara is the operational powerhouse at Urban Road HQ, dedicated to building and maintaining strong wholesale relationships while ensuring a seamless customer experience from enquiry to delivery. She manages accounts, coordinates logistics, and keeps everything running smoothly behind the scenes.
A beach lover, dog enthusiast, and passionate globetrotter, Lara is always up for an adventure - whether it’s exploring a new city, hunting down the best local coffee, or getting creative at a hands-on workshop (or two).
Her energy and love for life make every day at Urban Road a little more fun.Fav Artwork:
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REENA
linkEXECUTIVE ASSISTANT
Reena is the ultimate right-hand woman - organised, dependable, and always one step ahead. She supports the Sales Operations and Project Manager with precision, ensuring every wholesale order is entered, tracked, and handled with care.
Known for her warmth and efficiency, she’s the go-to person when things need to get done...fast and flawlessly.
Outside work, Reena lives for the road - literally. With her trusty camper van and love for off-the-map destinations, she’s always chasing the next great escape with new memories. She’s proof that adventure and organisation can happily coexist.
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CHERYL
linkCUSTOMER SUCCESS MANAGER
Cheryl is our go-to for turning good shopping experiences into great ones.
With a strong background in e-commerce and retail, she brings a wealth of customer know-how to Urban Road, ensuring every purchase runs smoothly from cart to doorstep. Whether she’s helping customers style their space or curating product recommendations, Cheryl makes every buying journey feel effortless and fun.
Known for her impeccable taste, overflowing Pinterest boards, and love of Selling Sunset and The Block, she’s always on trend.
Outside of work, you’ll find her brunching with friends, planning her next getaway, or at the dog park with her beloved Frenchie.Fav Artwork:
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HONEY
linkACCOUNTS ASSISTANT
Honey brings balance to the books - and a dash of creativity to everything she does. She’s the quiet achiever who keeps Urban Road’s numbers as polished as its art. From preparing weekly invoices to reconciling payments with pinpoint accuracy, she ensures every detail adds up seamlessly.
Outside of work, she swaps spreadsheets for her camera, capturing life through her own unique lens.
Whether she’s snapping photos, running off stress, or chasing new ideas, Honey finds beauty in the details... proving that creativity and accuracy make a pretty perfect pair.
Fav Artwork:
Petals I
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AI
linkDIGITAL COORDINATOR
Ai has been the quiet force keeping everything (and everyone) in sync. ClickUp is her command center and ensures both data, creative, and marketing teams run like clockwork.
She’s part data whisperer, part detective: loves connecting dots and solving puzzles (literally and figuratively), and ready to jump in when things need a deep dive or a quick fix.
When she’s off-duty, you’ll find her recharging with arts and crafts, happily tucked away in her creative bubble.Fav Artwork:
Labyrinth II -
AKI
linkE-COMMERCE DATA & OPERATIONS MANAGER
Aki is the calm in the e-commerce storm - the one making sure every product, process, and project flows like clockwork. With a love for smart systems, he’s always spotting ways to work smarter, not harder.
He’s a natural problem-solver who leads his innovative team with a mix of logic, optimism, and “let’s fix this” energy believing no challenge is too tricky to untangle.
When he’s not fine-tuning data flows, he’s likely off discovering new destinations or planning his next adventure… always curious, always moving forward.
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MARK
linkIT MANAGER & FULL-STACK DEVELOPER
Mark is the tech backbone of Urban Road - innovating, integrating, and optimising systems that keep everything running seamlessly. He’s the brain behind the code… from backend development to seamless integrations, he makes complex processes look effortless.
He loves finding clever ways to make life (and work) a little smarter.
When he’s not coding at work, you’ll find him shooting hoops, staying active, and recharging his creative circuits. For Mark, balance is everything - whether it’s between work and play or art and logic.Fav Artwork:
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MAXX
linkSEO & WEBSITE MANAGER
Maxx brings the science to Urban Road’s creative soul. Armed with data and strategy, he fine-tunes the website’s performance, elevates SEO rankings, and ensures every click leads to a beautiful, optimised experience.
A born explorer, he’s constantly experimenting, collaborating across teams, and building high performing pages behind the scenes.
When he’s not optimising pages, he’s out in nature chasing adrenaline - surfing waves, scaling heights, or exploring nature. Maxx is passionate about learning, creating, and living boldly... because whether it’s website work or adventure, he’s all in.Fav Artwork:
Springtime Teamwork
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KAT
linkBRAND MANAGER
Kat is the creative compass of the brand, making sure every creative piece - from marketing materials to digital touchpoints - feels unmistakably Urban Road.
With a keen eye for design and detail, she’s the quiet perfectionist who ties the brand together across every platform.
Away from her design magic, you’ll likely find her immersed in pottery, sewing, or DIY projects.
A self-confessed introvert and “grandma at heart,” Kat finds joy in simple pleasures, good food, and the art of creating something beautiful by hand.Fav Artwork:
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LARA
linkSENIOR GRAPHIC DESIGNER
Lara is the creative spark behind the visuals that make Urban Road shine. With her magic touch, she turns concepts into scroll-stopping visuals that burst with energy, colour, and charm - sometimes even springing to life as playful GIFs that dance right off the screen.
Coffee fuels her mornings, while spontaneity fuels her weekends - whether it’s chasing sunsets or hitting the road on an unplanned trip. For Lara, life’s best designs are the ones that can’t be scripted, just lived and enjoyed.
Her mantra? “Stay inspired, stay curious, and always leave room for a little magic.”Fav Artwork:
Mojito -
ALLAINE
linkDIGITAL ARTIST
Allaine is the digital dreamweaver behind Urban Road’s stunning artworks. With her head in the stars and her heart in the art, Allaine brings colour, texture, and imagination to life one brushstroke at a time. She creates, edits, and fine-tunes every piece - from cushions to artworks, to wallpapers - with a painter’s eye and a poet’s soul.
When she’s not deep in design painting pixels, you’ll find her curled up with a classic novel or poetry, watching history unfold on screen, or gazing at constellations.
Her creative world is equal parts old soul and cosmic dreamer… proof that inspiration shines brightest after dark.Fav Artwork:
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VAN
linkPRINT SPECIALIST
Van is the guardian of perfect prints - making sure every artwork that leaves Urban Road is flawless, vibrant, and full of life. A master of detail, he reviews, preps, and perfects each file with the precision of an artist and the patience of a craftsman.
His curiosity keeps him constantly learning - experimenting with new tools, watching design tutorials, and finding inspiration in art to take his craft up a notch.
By night, you’ll catch him strumming his guitar, tinkering with instruments, or simply unwinding with his family under the quiet glow of the stars - a true nyctophile who finds magic in the stillness of the night.Fav Artwork:
The Bay
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ARA
linkSOCIAL MEDIA MANAGER
Ara brings the brand’s story to life across every scroll and swipe. She dreams up social strategies, crafts Urban Road’s social voice, ensuring every post speaks to the brand’s audience and makes you hit “follow.”
She’s the bridge between creativity and connection, managing influencer partnerships and media collaborations with flair.
A self-confessed night owl, Ara’s creativity and best ideas shines brightest after dark when everyone else is asleep… fueled by music, travel plans, and the occasional dance break between posts.Fav Artwork:
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DEBBIE
linkSTUDIO COORDINATOR
Debbie is the creative heartbeat behind Urban Road’s on-trend social content and photography, bringing bold ideas to life through stunning visuals and storytelling. With over a decade of studio and photography experience, she’s never afraid to roll up her sleeves and dive into any wild idea that comes her way.
When she’s not curating on-trend content, you’ll find her soaking up the sun at the beach, exploring nature, or enjoying a great cup of coffee - usually while patting every dog that passes by.
Debbie’s love for creativity and new experiences keeps the studio buzzing and Urban Road’s socials full of life.
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GRANDAD
linkPRODUCTION
Grandad is our jack-of-all-trades, keeping Urban Road running like a well-oiled machine.
Whether he’s cruising in his red Mustang convertible to grab supplies from Bunnings, helping with set builds, or managing warehouse orders, there’s nothing he can’t handle. With his American charm, quick wit, and can-do attitude, he’s the go-to guy for getting things done.
A proud American football fan and loyal "Yellowstone" enthusiast, Grandad brings a dose of Texas spirit and a whole lot of heart to the team - keeping operations smooth and morale high every single day.Fav Artwork:
Breathless -
LOLA
linkCUSHION TESTER/SENIOR SNACK CONSULTANT
Lola is the beating heart of the office - a snuggly spirit with a nose for good food and better company. Her daily priorities: quality control of all cushions, strategic snack acquisition, and supervising coffee runs to ensure her chicken quota is met.
When she’s not perfecting her “innocent eyes” routine on the couch, she’s busy greeting couriers like old friends or snoring loudly through meetings she’s clearly too important for. A part-time cushion tester and full-time food enthusiast, Lola brings joy, fur, and flair to the office.
Off the clock, she enjoys seaside strolls, pup-chinos, and being adored by strangers.Fav Artwork:
Pawsitive Vibes Only
